HYUNDAI HAS LET a group of baboons loose on its new i30 hatchback to test the build quality.
The baboons at Knowlsley Safari Park in High-Wycombe are know for taking cars apart, most famously that of Manchester United striker Wayne Rooney, so Hyundai decided to use them to make sure the new i30 is ‘family-proof’.
Despite spending 10 hours in the baboon enclosure, the i30 came out relatively unscathed, with only a few minor scrapes and plenty of dirt, thanks to the strong, wipe-clean interior plastics, tough fittings and high quality bodywork steel.
Felicity Wood, the i30’s Product Manager, said, “You have to be pretty brave to subject a car to the most rigorous quality testers in the world, and the monkeys certainly gave our New Generation i30 a thorough examination! The fact that it survived with only a few scrapes is testament to the way a modern Hyundai is designed and engineered.”
David Ross, General Manager at Knowsley Safari Park, said, “For a baboon, to have a car to play with for a whole day is manna from heaven! I’ve seen thousands of cars pass through this enclosure, get mobbed by monkeys, and none have lasted the distance as well as this Hyundai. These baboons are incredibly inquisitive. If you put them on any car they will scour it for the weak points and find any faults.”