BRITISH SPORTS CAR maker TVR is set to make a return in 2017.
The British sports car business is in a little trouble at the moment. MG are selling (just) Chinese-made saloons and hatchbacks, Caterham’s recent foray and failure in F1 has somewhat besmirched the name and Lotus, well who knows really, it honestly could go either way!
So you’d be forgiven for scoffing at the news that the maddest, baddest and loudest of them all, TVR, is attempting a resurrection after its difficult and protracted death in the mid-2000s.
However, you’d be foolish to write-off this particular comeback. With new management at the helm, engineering help from Cosworth and design and manufacturing help from Gordon Murray Design (he of McLaren F1 fame), there is genuine substance to this latest business plan.
Utilising Murray’s radical iStream design and production processes and with a manual gearbox, rear-wheel-drive and normally-aspirated Cosworth V8 power, the new TVR will be an intriguing blend of cutting edge and old-school.
New TVR chaimran Les Edgar said, “We know that a new TVR has to be better than just good – it has to be outstanding. From the outset we only wanted to work with the best partners in the business, and both Gordon Murray’s and Cosworth’s track records within motor sport and high performance car design and engineering speak for themselves.”
Edgar said, “We are a well-funded, well-supported organisation and boast a vastly experienced management team. We are here to stay and we have a fully evolved ten year plan for product and business development, and are committed to deliver on all the targets we have set ourselves.”
Production of the first new TVR is set to begin in 2017 in all-new facilities in the UK, and promises to continue on from previous TVRs in terms of performance, production numbers and price.
Cynicism is high after so many attempted brand revivals have failed over the years, but this new era of TVR seems like it might just succeed. Funding, resources and management are more than adequate and plans and expectations are entirely achievable. We look forward to welcoming TVR back to the fold in 2017!